Increasingly, corporate education has relied on technological innovations to provide the best results. One of these advances is the LMS platform, also known as the Learning Management System.
This strategic tool was developed to become a great aid in education and to be able to offer an efficient, complete and accessible teaching to students. And it was no different with the learning process in organizations! This platform has several elements that can bring countless benefits for corporate training.
But… how does the whole process of implementing this technology work? We have prepared a complete guide to assist you in this journey and make your company have a successful LMS. Keep following the reading!
What is a Learning Management System?
The LMS, also known as the Learning Management System, is a platform for the administration, documentation, tracking, reporting and delivery of training courses. When configured and used correctly, the system manages each step of your learning program. So, the LMS is very useful to ensure that students focus on what is important: learning, without technology getting in the way.
What is the importance of the Learning Management System in companies?
After all, what is it for and what is the importance of an LMS platform in the corporate education of organizations?
The trainings have become great tools to develop skills of employees. Therefore, they need to be offered in a way that achieves the company’s strategic objectives and really provides better results.
LMS appear to enable this efficient teaching and to bring the necessary resources to generate positive experiences in the learning process. Not only that, but also to transform the way of teaching and learning in companies.
Not to mention the countless advantages of using the platform: flexible hours, interactivity, greater student engagement, results control, among many others. All of these benefits contribute to align the company’s objectives with the needs and desires of the students.
However, there are two advantages that have most motivated organizations for this implementation: the reduction of financial costs and the possibility of using it as an extra interaction resource in hybrid education, Blended Learning . In other words, it reduces the cost of on-site training resources and can be a great help tool to ensure student interactivity.
Now that you understand all the objectives and benefits of the LMS, it’s time to put the platform into action! We will give you infallible tips to launch the project, implement it and evaluate if everything is in accordance with the main objectives. Come on?
How to launch your LMS platform?
Choosing a “big bang” strategy, where the launch involves the entire team, can be very beneficial in centralized organizations – whose local HR teams are used to supporting their teams and passing on the benefits of the new systems that will be implemented.
To create an environment where the dissemination of the benefits of the learning management system is carried out spontaneously by team members, it is necessary to:
Involve students in choosing the platform (through tests or focus groups, for example) and prioritize the learning experience;
Choose performance indicators aimed at the student;
Offer a wide variety of content and courses connected to corporate needs and challenges;
Sell your training program internally with a focus on benefits, rather than methods;
Train and support HR managers and business partners, or use ambassadors (influential people in the organization, who are already familiar with the digital learning environment);
Make students’ lives easier: don’t underestimate obstacles, and do everything possible to make the student’s experience easier. Actions like an integrated platform, with few clicks and simplified login, are already a good start.
How to implement an LMS? Three steps to platform success
In this chapter of this article, we offer three ideas for increasing your LMS’s chances of success.
Maintain a simple and agile platform
Speed is everything in today’s digital world. To see how every second matters: Amazon.com has observed that a tenth of a second improvement in page load speed leads to a 1% increase in revenue. The Yahoo saw a 9% increase in traffic to four tenths of a second gain.
Your training portal, videos, and speed of loading content naturally impact the quality of the learning experience. Therefore, the infrastructure on which your LMS depends should ideally be fast and efficient, regardless of where the student is. Cloud hosted content and automatic media optimization according to the user’s bandwidth are absolutely essential.
The IT infrastructure is not the only element that helps provide a smooth learning experience. Here are some other things to keep in mind as you proceed with your LMS implementation:
Number of clicks : with each extra click the student has to give to reach the learning content, you lose a percentage of your traffic. If the student needs more than three clicks to access a training, you probably need to make some improvements. Ask yourself honestly if each of these steps is indispensable for the student.
Logins : If you think that logins are not a problem for a training access rate, think again: 50% of students drop out on the login page. To avoid this problem, consider setting up an SSO (from English Single Sign-On), taking advantage of records that your employees have in another system (intranet, for example). Also consider the mobility of your users: if your SSO works only internally, you miss opportunities that the student could be training at home, on the way to work, and so on.
Duration of training : an e-learning course lasts 10 to 30 minutes on average. In order for students to complete it in a reasonable time, they need to reserve the necessary time at work or at home.
Adopt a marketing strategy
The marketing mix is another concept inherited from the retail world and refers to a series of coherent actions related to the ‘4 Ps’:
Product : You must build your LMS launch strategy taking into account not only the platform itself, but also all the factors that can influence a student’s learning.
Price : Initially, this dimension does not seem to be applicable in this context, but you can use access to certain courses as a way to reward the most active users. Getting them to “deserve” access to the platform can encourage engagement.
Square : Your LMS should be easily available to employees on any device, at any time. Don’t forget to use all your other corporate channels to facilitate access to the platform.
Promotion : As relevant as your content is, you compete with a number of other corporate initiatives. For this reason, it is important that you constantly promote your LMS through internal communication channels.
The key to success is to think of your students as customers to whom you need to ‘sell’ your solution and build a promotional plan to launch your ‘product’.
Putting leaders and managers on board is equally important, as is motivating them to support the project and facilitate its adoption by all team members. To involve managers, set up a dedicated area where they can find exclusive training content. You can also train them to support and develop team skills. On platforms such as the CrossKnowledge Learning Suite , you have a dedicated control panel for them to monitor the progress of their team members and offer the support they may need.
Follow the students’ daily lives
Try to reach students wherever they are and where they work. T&D teams spend a lot of time and energy taking employees to a training portal, which ends up being just another tool that they visit occasionally. But today you can integrate LMS platforms with intranets and corporate social networks, so that the training reaches students – instead of the other way around – and becomes part of their routines.
The idea is to make sure that students focus on learning instead of wasting time on technical problems that can stand between them and developing the skills necessary for success.
How to evaluate your learning management system?
Many people choose an LMS for its range of features, integration capabilities, or automation of administrative aspects. As we mentioned in another article , these criteria are important, but never let them take precedence over the learning experience.
In order to evaluate and monitor the results of the platform’s implementation, it is necessary to:
Assess the learning experience offered
Getting all stakeholders on board is essential to the success of an LMS platform. By “stakeholder” we mean not only training, HR or IT managers, but also other members of the organization whose involvement is valuable; having information from people who can evaluate the learning experience offered by different solutions is always good.
Define performance indicators of the learning management system
Performance indicators are vital as they allow you to regularly assess the strategy for launching an LMS platform , the quality of what will be offered to students, the performance of the course, and so on. Indicators are the only objective way to get the information you need to define how to improve the use and efficiency of an LMS platform.
When you make the student’s experience one of your main selection criteria and when you place the employee at the center of the development strategy, obviously your indicators will allow you to evaluate the efficiency of your platform from the same angle. Ideally, your platform should allow you to extract these indicators and monitor them easily.
You are not alone! Make the most of the support offered by your LMS platform provider, which has professionals with extensive experience in implementing this type of project. They have the role of empowering your company’s T&D professionals, offering training and knowledge to help their own teams make the project a success.
Discover the Cross Knowledge Learning Suite
We at CrossKnowledge have created an LMS platform to develop the ideal skills for employees: bringing the right learning to the right student.
The CrossKnowledge Learning Suite was designed to help you design the best learning experiences and deliver the best results in corporate education for organizations. With it, you can:
Customize the interface, to have a portal as beautiful as your brand;
Monitor progress through personalized dashboards for leaders and students to track collective and individual progress;
Have a secure and hassle-free integration with your existing systems, to leave the IT department at ease;
Integrated learning marketing, for you to promote your programs and increase engagement.